MEDIA HAS CHANGED
77% of global travelers consult social media when planning a trip
more than Google, blogs, or even friends.
If you’re not in the feed, you’re not in the plan.
(Expedia Group)
Social is now the #1 travel agent.
35% of global consumers turn to social for travel ideas — beating travel agents (29%)
(influencer.com)
Influencer marketing delivers 11X higher ROI than traditional advertising.
Old media burns budget. Creators build momentum.
(Nielsen / Convince & Convert)